Senior Brand Manager – FMCG / Food Industry

Senior Brand Manager – FMCG / Food Industry

Location

Giza, Egypt

Job Summary

We are seeking a highly motivated and strategic Senior Brand Manager to lead the development and execution of brand strategies across our FMCG/food portfolio. The successful candidate will drive brand growth, increase market share, and strengthen consumer engagement through data-driven marketing initiatives, product innovation, and cross-functional collaboration.

Key Responsibilities

Brand Strategy & Growth

• Develop and implement long-term brand strategies aligned with company objectives.
• Manage brand positioning, architecture, and communication strategies.
• Identify growth opportunities through consumer insights, market trends, and competitive analysis.
• Drive brand equity and profitability across assigned product categories.

Marketing & Communication

• Lead the planning and execution of integrated marketing campaigns across digital, social, retail, and traditional media channels.
• Ensure consistency of brand messaging and visual identity across all consumer touchpoints.
• Manage advertising, media, and creative agencies to deliver effective campaigns.

Product & Innovation Management

• Lead new product development and product launch initiatives in collaboration with R&D, sales, and supply chain teams.
• Monitor product performance and recommend portfolio optimization strategies.
• Support pricing, packaging, and promotional strategies to maximize business results.

Market Research & Consumer Insights

• Analyze consumer behavior, category performance, and market trends.
• Utilize market research data to identify opportunities and improve marketing effectiveness.
• Monitor competitor activities and recommend strategic responses.

Financial & Performance Management

• Develop and manage annual brand budgets.
• Track and evaluate key performance indicators including market share, sales growth, profitability, brand awareness, and campaign ROI.
• Prepare regular business reviews and strategic recommendations for senior leadership.

Cross-Functional Leadership

• Collaborate with sales, trade marketing, supply chain, finance, and product development teams to ensure successful execution of business plans.
• Mentor and support junior marketing team members.
• Lead cross-functional projects to drive business growth and operational excellence.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• MBA is preferred.
• 7–10 years of progressive marketing and brand management experience within FMCG or food manufacturing industries.
• Proven experience managing successful brands and product portfolios.
• Strong understanding of consumer marketing, market research, and category management.

Skills & Competencies

• Strategic thinking and business acumen.
• Strong analytical and problem-solving skills.
• Excellent project management and leadership capabilities.
• Budget management and financial analysis.
• Effective communication and stakeholder management skills.
• Advanced proficiency in presentation and data analysis tools.

Interested Candidates are invited to send their CVS at: Talents@Vchroconsulting.com